Interesting topic, but answer is easy. Every price is okay if there is somebody who is willing to spend that much.
But let’s go into some details…
There are few pricing cases, I’ll list them here and how I’m handling prices in every of those cases:
- Price on Gameflip higher than Steam regular price (yes, this also happens)
I was always puzzled why Garry’s Mod was selling (not anymore) easily for price over $10 while it’s $9.99 on Steam as a regular price. But people were buying this game here and on other marketplaces anyway. I guess there are some people that are not aware of Steam price so $10 for popular game may look tempting at first. I’m still seeing some games sold for price higher than MSRP. Also, some people have wallet funds only here, others have discount codes. I personally never set price higher than Steam regular price.
- Price on Gameflip higher than Steam sale price
This actually is not so strange. First reason is - Steam sale will not last forever. At one point, if you price the game right, your item may become cheapest worldwide. If your logic is “I want to sell something immediately” you will price this game lower than sale price. If you’re not in a rush, there is no need to be cheapest. I like my games to be cheapest as possible, but there is no reason to price, let’s say, Stardew Valley below $7 sale price if I know I will sell that one easily for $10 after the sale is over. So, I’m in this zone with some of my games.
- Sale price on Gameflip below Steam (and any official) sale price
If you want to sell something fast, this is something you need to do. I have extension for Chrome, it’s called Enhaced Steam. It shows currently lowest price for wanted game on any official store, but it also shows historical low. For 90% of my games I tend to make them cheapest worldwide at the moment. I even check other marketplaces to make sure I’m cheapest anywhere. But I’m not doing this for most popular and exclusive (never bundled) games.
- Making the price historical low
If you want money fast and you have popular game, this is something you want to do, but I don’t think it’s smart. I mentioned Enhanced Steam as something you can always check when deciding the price for your item. There is also IsThereAnyDeal site which is also cool. I have bunch of games at their historical lows, but those are games that aren’t selling well.
I think that’s it…
P.S. I’m talking here about people who are selling instant delivery keys, like I do. There are bunch of shady sellers that sell as delayed delivery (1-3 day(s)). For them is perfectly reasonable to price something higher than sale price on any other official store, but other marketplaces, too. They wait for you to buy something, then they get that item for cheap end deliver it to buyer.
P.P.S. I forgot to add, when someone has over 100 items here, you cannot expect them to monitor every sale and change prices for their items accordingly